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The Psychology Behind Why People Share on Social

Oct
13
The Psychology Behind Why People Share on Social

When it comes to social media, marketing professionals are constantly on the lookout for shareable content. Yet to do that, they need to understand why people feel compelled to share content on social media.

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Next TweetUp Tuesday: Targeted Content, Social Media Analytics

Sep
22
Next TweetUp Tuesday: Targeted Content, Social Media Analytics

What does targeted content have to do with social media? Well, quite a lot as it turns out! And credit unions will be digging into this and analytics during the monthly TweetUp Tuesday gathering at 6 p.m. on October 14 at Anheuser-Busch Employees’ Credit Union, 1001 Lynch Street, St. Louis, MO 63117.

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Share Bank On More's SUV Sweepstakes on Social

Sep
09
Share Bank On More's SUV Sweepstakes on Social

The Bank On More SUV Sweepstakes launches on September 10, and we couldn’t be more excited about it!

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Teamwork Equals Social Media Success

May
28
Teamwork Equals Social Media Success

Just this last week, I read an interesting statistic that said 72% of marketing professionals believe that “social media helps them develop loyal fans.” And I agree. The most powerful part about social media is that it can elevate a credit union’s relationship with their members. It can even turn a member into an advocate.

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MCUA Hosts May TweetUp at St. Louis HQ

May
06
MCUA Hosts May TweetUp at St. Louis HQ

This month’s TweetUp Tuesday will be held on May 13, 2014, from 6-7:30 p.m. at the Missouri Credit Union Association’s (MCUA) St. Louis headquarters, 2055 Craigshire Road, St. Louis, MO 63146.

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6 Reasons Your CU Should Instagram

Apr
03
6 Reasons Your CU Should Instagram

As social media gains traction, there are a number of other platforms that keep popping up. Facebook is a clear must-have for credit unions, but where should they go next? Simple! It’s Instagram.

Here’s why…

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Coming Soon: A New Layout for Facebook Pages

Mar
24
Coming Soon: A New Layout for Facebook Pages

Your credit union Facebook page will have a new look in 2014. Facebook recently announced the change for all business page accounts, affecting the appearance of the timeline. By now, several of you have probably even been prompted to sign up to try the new design.

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Facebook Tweaks Its Ranking Algorithm (Again)

Jan
21
Facebook Tweaks Its Ranking Algorithm (Again)

In case you missed it, Facebook will tweak its News Feed ranking algorithms yet again. Ranking algorithms affect whether your page's updates make it into the News Feeds of your fans. In its latest update, Facebook will shift towards showing more status  (text only) updates from friends than pages. 

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Write for the Right Social Media Platform

Dec
24
Write for the Right Social Media Platform

Social media constantly changes; however, the way you write for the various platforms has remained pretty much the same. Twitter is super brief, while Facebook is a tad less concise and more engaging.

What does this mean for you? Approach each platform differently. For example, if you’re tweeting about a conference, you’ll want to be witty and informative. You should be more likely to share a short quote or a snippet of a presentation. 

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MCUA Addresses Target Data Breach

Dec
23
MCUA Addresses Target Data Breach

Credit unions in Missouri are on high alert again due to a data breach. On Thursday, December 19, a massive data breach at Target was confirmed.  It is estimated that 40 million credit and debit card accounts were compromised from November 27-December 15, including cards in Missouri.

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