Branding, social media, data insights - three hot topics for marketers. Our Marketing Seminar will arm you with the tools, plans and action steps you need to remain relevant and to position your credit union as a trusted resource. 

In this workshop you will learn:

While Heartland Credit Union Association has been operating as one organization since January 1, 2016, the Association has been working to build a new brand identity, one that represents both Kansas and Missouri and conveys trust, cooperation and growth.

The Heartland Credit Union Association (HCUA) is happy to announce it has selected Dovetail, a specialized brand communications agency, to develop the new association’s brand identity.

HCUA, a not-for-profit trade association, will represent credit unions in Kansas and Missouri starting January 1, 2016. Member credit unions from both states voted overwhelmingly to consolidate the Kansas Credit Union Association (KCUA) and the Missouri Credit Union Association (MCUA) to form HCUA in October 2015.

Convention & Exposition speaker, Mark Arnold, has a lot to say about credit union branding. In addition to being an acclaimed speaker, Mark is brand expert and strategic planner helping businesses, such as credit unions, achieve their goals with strategic marketing insights and training. A recent article about the topic is listed below. 

Can your members own the credit union brand if your employees don't?