If you're on Facebook or Twitter, you know that there's a new "trending" topic every day. Sometimes your credit union can take advantage of trending or hot topics - like Pokemon Go.
What's a trending topic/hashtag? This is something that LOTS of people are talking about on social. Twitter shows trends based on your location; Facebook customizes it a bit more and takes into consideration location and interests. You can see what's trending on Twitter and Facebook from the "home" news feeds.