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FTC Guide: Advertising & Privacy for Mobile Apps

The Federal Trade Commission (FTC) has recently published a guide entitled, "Marketing Your Mobile App: Get It Right from the Start," to assist mobile application developers in complying with federal advertising and privacy requirements.  The guidelines include recommendations on truthful advertising, clear and conspicuous disclosures, and privacy considerations.  Credit Union National Association (CUNA) staff attended the FTC’s workshop on mobile and online media privacy in May 2012, and will continue to monitor developments in privacy and disclosures and the potential effects on credit unions, consumer protection, and mobile payments.