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Statewide Consumer Outreach Campaign: Meet the Agency

Last week the Missouri Credit Union Association (MCUA) introduced you to the Advisory Committee for the Statewide Consumer Outreach Campaign and provided a brief update on activities (read article). Through a thorough evaluation process of eight proposals from agencies of varying specialties, the committee selected APCO Worldwide from Washington, D.C. as the recommended agency. Now, meet the agency of choice that will bring the campaign to life.

Founded in 1984, APCO Worldwide is an award-winning, independently owned global communication, stakeholder-engagement and business-strategy firm with offices in major cities throughout the Americas, Europe, the Middle East, Africa and Asia. APCO clients include many of the world’s biggest brands, corporations, governments, industry associations, nonprofit organizations, and six of the top ten companies on the Fortune 500.  Recognized as an industry leader by business and political leaders around the world, the firm is also a majority women-owned business.

Client service not only drives this organization, it defines them. They address clients' interests and objectives through communication and public affairs consulting, combining a global perspective with local expertise to understand the issues, events and trends that impact businesses and organizations around the world.

Clients value APCO's ability to help them navigate the complex and often converging worlds of business, industry and finance; media, public opinion and society; and government and public policy. APCO helps clients anticipate what's next and smartly manage reputational, communication and business opportunities and challenges that affect their organizations, products, services or brands.

APCO has a diverse and hands-on global team of more than 600 experts from the environments clients need to reach — team members are former elected leaders, journalists, ambassadors, business and nonprofit executives, government officials, market researchers, and communication and Internet experts. Led by seasoned strategists in more than 30 offices, APCO works to create and implement strategic and tailored solutions designed to advance clients' objectives.

APCO’s StudioOnline practice provides strategic counsel and implementation support for many of the world’s largest businesses and brands by helping them optimize their web and social media presence; tell a better corporate story and protect their reputation; produce exceptionally differentiating creative media including print, digital, broadcast, and collateral, reach target audiences; shape consumer and/or opinion leader debate of issues online; identify, attract and mobilize supporters and endorsers; and analyze the competitive environment to formulate strategy.

Click here to learn more information about APCO.

To learn more information about the consumer outreach campaign, join your peers at an upcoming town hall meeting in your area. We'll be in:

Each town hall meeting takes place from 10 a.m. to 2 p.m. and includes lunch. To register for a town hall meeting, click on your preferred date and location above.

If you have any questions about the Consumer Awareness Campaign, send an e-mail to Amy Bucaida, VP of Marketing and Communications, or call 314.542.1346.