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HCUCF Board: 5 Questions with Rick Schier

The Heartland Credit Union Charitable Foundation (HCUCF) invests in credit unions so they can better serve their members and communities. It’s a big mission and it requires a smart, talented group of people to make it happen.

Three credit union leaders joined the HCUCF Board in 2018, including Rick Schier, chief member officer (CMO) of CommunityAmerica Credit Union (Lenexa, KS). His experience in providing leadership that drives exceptional member and customer service extends more than 28 years. Rick is responsible for the Voice of the Member driving the strategic vision and operational direction for CommunityAmerica’s consumer member operations to include sales and service across all channels, marketing and branding, product marketing and member insights, consumer lending, sales and deposit operations.  

Check out Rick’s thoughts on HCUCF and learn more about him.

  1. Why did you become involved with the Heartland Credit Union Charitable Foundation?  

    Giving back to the community is very important to me. Giving back to credit unions and the members we serve makes me smile even more. HCUCF provides the opportunity to gain a better understanding of the needs of more than just CommunityAmerica and our members. I get to help credit unions and their members across Missouri and Kansas.

  2.  Describe how you think HCUCF makes a difference in Kansas and Missouri communities.

    Credit unions are about people helping people, and HCUCF helps credit unions of all sizes make a difference. Many times we don’t know or understand the needs of some of the smaller credit unions and HCUCF gives us that opportunity to help in many different ways. 

  3. What three traits define you? 

    RPL: respect, protect and love. I teach this to my children and try to live this every day.

  4. What would people be surprised to know about you?

    I served 12 years in the National Guard building bridges, roads and repelled out of helicopters.

  5. If HCUCF was on the cover of your favorite magazine in five years, what would the story be about? 

    HCUCF helped to eliminate poverty in Kansas and Missouri.   

Rick participates in credit union advocacy activities including CUNA's Governmental Affairs Conference and meetings with lawmakers. Earlier this year, he spoke during a press conference that highlighted companies and organizations that provided assistance to federal employees affected by the government shutdown. 

Rick is active in the community, serving on several boards including the Olathe Board of Education, CommunityAmerica Foundation (chairman), and the Board of Directors for Kansas Association of School Boards. He is also an Honorary District Committee Member with The Boy Scouts of America.