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CUNA President Jim Nussle Meets with Credit Unions in St. Louis, Kansas City

​Collaboration, differentiation and innovation—those are the keys to success for credit unions from Jim Nussle, president/CEO of the Credit Union National Association (CUNA). Nussle visited St. Louis on January 24 and Kansas City on January 25 to meet with the member credit union CEOs and staff, as well as Heartland Credit Union Association's staff. 

Photo from the St. Louis lunch meeting

“Credit unions are different–we need to live our reputation,” said Nussle. “We need to live our mission. We not only need to differentiate ourselves, we need to live that differentiation. Actions speak louder than words.”

Heartland Credit Union Association President/CEO Brad Douglas led off the discussions by providing an overview of HCUA's dedication to strengthen and advance credit unions. Learn more about HCUA’s mission and vision.

Another key point—the importance of collaboration and partnership with CUNA.

Nussle outlined several priority items for CUNA. Topping the list was leading an interdependent 360-degree advocacy approach to remove barriers between credit unions and their members. He emphasized advocacy is a group effort and it has evolved over the years – it’s not just about lobbying to legislators. In today’s environment, regulatory and political components have to be taken into account.

The group also discussed the future and how credit unions can tap into trends. 

“What do we need to do to get ahead of that curve and be the disrupters that we were back in 1934?” asked Nussle. “We were the original financial services disruptor.”

Photo from Kansas City lunch meeting

Additional areas of focus for CUNA include:

  • Creating and promoting the credit union difference
  • Value proposition of membership on a state and national level
  • Working to help credit unions improve market share

Credit union leaders posed many questions, including the topic of innovation, both on the national and state level.

“We have to do things differently, we can’t keep doing things the way we have before,” added Douglas. “Innovation could really be a synonym for change. We have to try new things.”

Nussle also spoke on leadership and advocacy during the first session of the 2017 CUlead class. Look for more details in next week’s Spotlight.