User login

Meet the HCUA Board: 4 Questions with Lisa Ginter

To introduce our Heartland Credit Union Association Board of Directors, we will run a special feature that spotlights a director of the HCUA Board each week.

Lisa Ginter, HCUA Board Director

Lisa Ginter is the president and chief executive officer of CommunityAmerica Credit Union, and she has served on its executive management team since 1995. Prior to working for CommunityAmerica, she held executive level positions for various asset-sized financial institutions.

“I have worked my entire career in credit unions. I started 29 years ago as an internal auditor for a regional CPA firm out of Wisconsin,” says Lisa. “As I learned more about credit unions, I became passionate about the mission and difference they make in the lives of members. When an opportunity presented itself to work in a credit union as a CFO, I took it. The rest is history. I am as passionate today about credit unions as I was 29 years ago. It is imperative that we preserve our model. We stand for people!”

In addition to her work at CommunityAmerica, she has served on the Missouri Credit Union Association Board of Directors (2013-2015), MCUA Governmental Affairs Committee (2013-2015), MCUA Dues Task Force (2013-2014), KCUA/MCUA Joint Collaboration Task Force (2014-2015), and Heartland Credit Union Interim Board (2014-2015).

Each board member was given the same list of questions, and he or she answered a few of them for the spotlight. Read below to learn more about Lisa.

What three traits define you?

Passion, Visionary, Collaborative

Where is your favorite place to be?

My favorite place to be is at home with my amazing family! My kids are getting older and so I treasure every moment I get with them at the dinner table.

What has been the most important innovation you have witnessed in your lifetime?

The smartphone is the most innovative and disruptive piece of technology to ever come into the financial services space. I can’t live without my phone.

How would you define success?

Success is defined in so many ways. Personally, I have three successes – Christine, Justin, and Jared, my three children. Professionally, success is making a difference in the lives of our members. That could mean improving their credit score, or helping them save for emergencies, or helping to put them in their first home. I witness success every day and am thankful for the little things.