User login

CUNA Mutual Group Launches Holiday Giving Campaign

#CUGiveBack Supports Vital Financial Literacy for Generation Z Students

CUNA Mutual Group is launching #CUGiveBack, a holiday giving campaign to support the National Credit Union Foundation. The company will donate $5 – up to a total of $10,000 – to the Foundation for every photo or video showing holiday giving or volunteering that’s shared with the company through Twitter, Instagram or Facebook, now through December 31, 2015.

All (people and credit unions alike) are encouraged to participate by posting photos or short videos via Twitter or Instagram and mentioning #CUGiveBack and @CUNAMutualGroup in the post, or by posting photos or videos on the company’s Facebook page tagged with #CUGiveBack.

“Credit unions were founded on the idea of people helping people,” says Robert Trunzo, president and chief executive officer, CUNA Mutual Group. “We want to celebrate this holiday season by focusing on the impact credit unions, their members, and our employees make across the country.”

With this donation, the Foundation will support 20 additional Financial Reality Fairs in 2016, reaching 100-250 students per fair, or up to 5,000 more teens than in 2015. These fairs provide Generation Z with vital financial tools and advice to help build a stronger financial future.

The #CUGiveBack campaign also supports students who are likely unaware of the financial realities of paying for college. While 70% of 2015 graduating high school seniors will carry student loan debt, 75% do not have a college savings plan, and 29% say their parents have never talked to them about saving for college.1, 2

For details on the #CUGiveBack campaign, please click here.

About CUNA Mutual Group
CUNA Mutual Group was founded in 1935 by credit union pioneers, and their commitment to their vision continues today. The company offers insurance and protection for credit unions, employees and members; lending solutions and marketing programs; TruStageTM – branded consumer insurance products; and investment and retirement services to help credit unions and members achieve financial security and success. More information is available on the company’s website at

CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates. Life, accident, health and annuity insurance products are issued by CMFG Life Insurance Company. Property and casualty insurance products are issued by CUMIS Insurance Society, Inc. Each insurer is solely responsible for the financial obligations under the policies and contracts it issues. Corporate headquarters are located in Madison, Wis.

Disclaimer: Photos/videos posted on CUNA Mutual Group’s social media channels may be used/reproduced by CUNA Mutual Group in future promotions.

1 – Wall Street Journal, “Congratulations, Class of 2015. You’re the Most Indebted Ever (For Now),” May 2015.
2 – News@Northwestern, “Innovation Imperative: Meet Generation Z,” 2014.