User login

St. Louis Business Journal Roundtable Includes ABECU’s CMO

Recently, the St. Louis Business Journal tapped Pier Alsup to join a “women in finance” roundtable. Alsup is the chief marketing and business development officer for Anheuser-Busch Employees’ Credit Union and its community division American Eagle Credit Union. She has been the CMO for 25 years.

The St. Louis Business Journal’s roundtable covered a number of topics. Drawing on more than 30 years of experience in the financial industry, Alsup provided direct and insightful responses to questions posed by the moderator.

Below is a sampling of the questions and Alsup's responses. 

STL Biz Journal: What are some of the biggest financial concerns women—especially millennials and boomers—are facing today?

Alsup explained that women in these two groups fall into a number of sub-groups, including retired, divorced, executives, entrepreneurs and single mothers, that require specific financial needs. She noted that boomers are generally concerned with retirement savings and investments, downsizing their home and paying for health care, while millennials are often more focused on paying for college and paying off student debt and saving money to buy a home.

“According to a Pew research study, millennials are the first generation in U.S. history to enter adulthood in worse financial shape than their parents,” says Alsup. “So, financial institutions have an opportunity, perhaps an obligation, to reach out to this young group and deliver value-centric products and smart educational tools with an eye on digital/mobile technology.”

STL Biz Journal: What is our role in teaching financial literacy and education to women and to young adults?

Alsup believes that financial institutions should play a role in helping millennials make the most of their money.

“By offering personal financial literacy and education programs that include basic saving and investing, as well as credit management and goal setting, we can help prepare this generation for the future,” says Alsup.

She stated that many women are comfortable in handling day-to-day finances but are not as prepared to manage financial goals and long-term strategies. Examples include investing for the first time, improving a credit score and purchasing a first home.  

“As financial institutions, we recognize this and can provide both education and services that help women to handle these important objectives successfully,” continues Alsup. “Early this year, our credit union formed the American Eagle Credit Union Foundation as a way of giving back to the community through financial education initiatives.”

For the full article, please click here. A subscription to the St. Louis Business Journal is required. 

Screen grab from St. Louis Business Journal article.