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CUNA Mutual Group Webinar Explains What Drives Car Buyers

CUNA Mutual Group is ready to put credit unions behind the wheel when it comes to driving value for the millions of consumers who are forecasted to purchase vehicles this year. The company will host a new webinar on Tuesday, May 19, that provides insight into what drives middle-income car buyers. The webinar offers research, tips and strategy designed to help credit unions enhance the member experience through the auto purchase path from end-to-end.

The webinar is especially timely for credit unions because CUNA Mutual Group’s What Matters Now™ research shows 15 percent of middle-income Americans plan to buy a vehicle in the next year1, and U.S. auto sales through the first quarter of 2015 are already up 5.6 percent2. This is reflected in credit union auto loans: new-auto loan balances are up nearly 25 percent and used-auto loan balances are up more than 15 percent for the year3.

The webinar, “What Matters Now™: Car Buyer Insights from Middle-Income Americans,” is free for credit union professionals and offers them the following:

  • The current state of the car-buying market, including consumer insights – specifically, the preferences and behaviors of middle-income Americans (current and potential credit union members).
  • Strategies and tactics credit unions can use to support and add value for members through the car-buying experience.
  • An understanding of the purchase path - the researching, lending, buying and insuring—and how credit unions can be a part of this process.

“Credit unions can add value to their members’ car buying journey,” said Steve Hoke, director of loan growth products for CUNA Mutual Group. “It’s important to consider how the continued growth of online everything – from researching, lending, buying, and insuring – impacts when and how you interact and reach your members as they shop for cars.”

The webinar includes a focus on adding value to the member experience with loans. It also provides examples of how CUNA Mutual Group is helping credit unions deliver member value during the loan process.

“It’s a great time to get new insights into what makes members tick,” said Stephen Arnold, vice president of TruStage for CUNA Mutual. “The car buying process and the financial situations for credit union members have increased in complexity in recent years. We are focused on helping credit unions by providing auto insurance coverage through a proven program.”

The webinar will be held at 11 a.m. and 1 p.m. on May 19, and concludes with a live Q&A session. Click here to register, or go to:

​Research Sources:

  1. GfK Mediamark Research & Intelligence, LLC, 2013 MRI Doublebase, as provided by Hiebing.
  2. Fox News. “Car-Buying Frenzy Lifts AutoNation to 1Q Beat.” April 22, 2015.
  3. CUNA Mutual Group. Credit Union Trends Report April 2015 (February 2015 Data).