1st Financial FCU Hosts St. Louis Saves Week with STL Treasurer
1st Financial Federal Credit Union (Wentzville) partnered with City of St. Louis Treasurer Tishaura Jones for St. Louis Saves Week, February 23-28, 2015. The Treasurer created St. Louis Saves as a local partnership with the America Saves program, a campaign that seeks to motivate, encourage, and support low to moderate income households to save money, reduce debt and build wealth.
“I encouraged anyone who is interested to visit the St. Louis Saves website and take the pledge,” states Treasurer Jones. “There is a tremendous need in our community to help people get the resources they need to improve their financial well-being and having a job is key.”
Treasurer Jones teamed up with the St. Louis Regional Unbanked Taskforce, the United Way, and the Urban League to spearhead the St. Louis Saves Bank and Credit Union Designation of Excellence Challenge, an initiative challenging local banks and credit unions to promote savings and wealth-building. Since taking office, Treasuer Jones and her office have focused on promoting financial literacy within the underbanked population of St. Louis. 1st Financial Federal Credit Union has supported Treasurer Jones’ financial education policies by providing new accounts for SLATE workers and working to establish the Children’s Savings Program for the youth of St. Louis.
Throughout St. Louis Saves Week, 1st Financial Federal Credit Union took to social media to share resources to help fans and followers establish a savings plan. They also encouraged members to participate in the America Saves #Imsavingfor $500 photo contest, as well as take the pledge to start saving. To assist members who did not have access to the Internet, they offered the opportunity to take the savings pledge in person at the Washington Avenue branch. Members who pledged to save at the Washington Avenue branch and/or responded to the savings quiz through Facebook were entered to win one of two $50 Visa Gift Cards.
Started in 2007, America Saves Week is an annual opportunity for organizations to promote good savings behavior and a chance for individuals to assess their own saving status. Typically thousands of organizations participate in the week, reaching millions of people.
Caption: 1st Financial FCU encouraged members to take the savings pledge online and in person.