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CUNA Mutual Group's TruStage Now Protects 15 Million Members

Adding more than 2,700 newly insured members per day during the past year, CUNA Mutual Group’s TruStageTM insurance program now protects more than 15 million members. 

While serving a devoted base of longtime credit union members, TruStage is also reaching new credit union members, younger demographics and new ethnicities in growing numbers. The latest milestone validates TruStage’s member-centric approach, as just two years have passed since the brand’s introduction and more than 30 years since CUNA Mutual Group introduced its member insurance program to credit unions.

“We are proud that 15 million people have chosen TruStage to protect themselves and their loved ones,” said Robert N. Trunzo, CUNA Mutual Group president and CEO. “We are committed to helping consumers learn about insurance and confidently choose coverage in a way that is accessible and empowering. In the years ahead, we look forward to welcoming even more consumers to TruStage.”

The 15 millionth member belongs to CEFCU, a credit union in Peoria, Ill. The member purchased a TruStage accidental death and dismemberment insurance policy using TruStage’s industry-leading FastApply AD&D online application process. Introduced in 2013, FastApply AD&D offers an easy option for members who prefer to research, apply and buy entirely online – usually in three minutes or less. 

CEFCU uses TruStage online advertising on its website, promoting insurance products designed for members and leading them to

In the past year, TruStage has offered members many more digital options that include learning and engagement opportunities on Facebook and a streamlined mobile experience. Similarly, credit unions have incorporated TruStage digital assets on their websites to educate members about the brand’s protection products.

Matt Mamer, chief operating officer of CEFCU and president of CEFCU Financial Services, was proud that a member of the credit union was identified as the 15 millionth insured member. “Reaching 15 million insured members is a significant achievement for TruStage and CUNA Mutual Group. This has been a good partnership for CEFCU, and they continue to provide quality products that we are pleased to recommend to members.”

CUNA Mutual Group continues its three-year, $250 million investment in multichannel marketing efforts and new capabilities for the TruStage business. Trunzo said, “From the beginning, the focus of TruStage was clearly defined: Put the member at the center of our business. Their needs are evolving, and we continue to strengthen our focus and commitment to meet those needs.”

TruStage insurance empowers credit union members to protect the achievements and aspirations of the people who matter most in their lives. TruStage insurance products include life, auto, homeowners, health and accidental death and dismemberment insurance, which are made available to credit union members through CUNA Mutual Group’s MemberCONNECT Program.

TruStage Insurance products and programs are made available through TruStage Insurance Agency, LLC and issued by CMFG Life Insurance Company, a member company of CUNA Mutual Group and other leading insurance companies. The insurance offered is not a deposit, and is not federally insured, sold or guaranteed by credit unions.

CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates. CUNA Mutual Group provides financial security and protection to credit unions and their members worldwide.  With more than 75 years of true market commitment, CUNA Mutual Group’s vision is unwavering: To be a trusted business partner that delivers service excellence through customer-focused products and market-driven insight. More information about TruStage is available at