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ABECU Unveils Mascot at Anniverary Celebration

Anheuser-Busch Employees’ Credit Union (St. Louis) held its 75th Anniversary Celebration on Saturday, August 23, 2014, at Busch Stadium. During opening remarks, the credit union’s marketing department surprised the attendees, including CEO Dave Osborn, with the debut of the credit union’s new mascot named Eddie.

“Having a mascot has been a long-time dream of Dave’s,” says Cindy Helmkamp, Business Development manager. “Having a mascot builds camaraderie, brand awareness and attracts attention--especially from children--like you wouldn’t believe!”

The credit union has been celebrating its 75th anniversary all year long with members and employees alike including special sweepstakes and accounts, such as its current Special Anniversary daily interest fund. To view photos of Eddie at our Anniversary Celebration, please visit our Facebook page:,

Photo Top Right: Dave Osborn, CEO of Anheuser-Busch Employees' Credit Union, and new mascot, Eddie.

Bottom Photo: Eddie with his new friend Fredbird.