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Receive Auto Loan Leads with GM's Credit Union Member Discount Program

Boost your auto loan volume immediately by partnering with General Motors (GM). All you have to do is enroll or upgrade to the premium level of the Credit Union Member Discount program from GM. More than 500 credit unions have already signed up; claim your spot today.  

Free Webinar

Learn what all of the benefits of upgrading to the premium level of Credit Union Member Discount from GM can do with a free informational webinar on Thursday, July 17, 2014 at 1 p.m. CST. Click here to register today.

As a premium level participant, the credit union will receive instant auto loan leads when members request a GM Authorization Number for the discount. Nearly 90 percent of these requests convert to an actual purchase, so it’s the perfect time to reach out to those members and help them secure auto financing.

Your key to member loyalty and auto loan leads is simple:

  • Sign up for the Credit Union Member Discount from GM
  • Promote the program to your members—either separately or part of an overall auto loan marketing strategy—building loyalty through this exclusive member benefit
  • Members select your credit union when they request an authorization for preferred pricing
  • Members save when shopping a wide selection of eligible new Chevrolet, Buick or GMC vehicles*
  • You receive instant email notification of your member’s request to the department or individual of your choice
  • Funnel the auto loan leads through your internal sales program—whether it be an outbound call center or from a representative at a branch
  • Process the loan application or direct members online to complete an application

CU Solutions Group – Your Partner in Lending

In addition to providing leads and helping build member loyalty, the team at CU Solutions Group can also work with the credit union to build a customized marketing program to help promote the GM Member Discount and your overall auto lending offerings. Whether you need free marketing materials or more customized solutions, we can provide take ones, statement inserts, web banners, direct mail and more.
Visit the Credit Union Member Discount from GM partner page at to enroll or upgrade to the Premium level.

Interested in learning more but can't attend the webinar? Contact your MCUA field representative for more information.

*See for rules of eligibility.