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MemberCONNECT Sheds Light on the New Paths to Car Buying

What if you could better understand the motivations behind the choices credit union members make during their car-shopping journey? MemberCONNECT, from CUNA Mutual Group, can help. A recent Webinar shared how consumers are searching, browsing and paying for vehicles in ways unimagined just years ago. Credit unions can tap into these trends to better position themselves as part of the buying process.  

  • 19: The number of hours spent by most consumers on an average car-shopping journey.
  • 18.2: The number of sources influencing the decisions that shoppers make along the way.
  • 329: The number of different digital ads that the modern family is exposed to on their 90-day car-shopping journey.

Click here to access the presentation or click here to watch the recording  today.

Contact your MCUA field representative for more information.