Facebook Tweaks Its Ranking Algorithm (Again)
In case you missed it, Facebook will tweak its News Feed ranking algorithms yet again. Ranking algorithms affect whether your page's updates make it into the News Feeds of your fans. In its latest update, Facebook will shift towards showing more status (text only) updates from friends than pages.
Chris Turitzin, Facebook product manager, writes “the latest update to News Feed ranking treats text status updates from Pages as a different category to text status updates from friends. We are learning that posts from Pages behave differently to posts from friends and we are working to improve our ranking algorithms so that we do a better job of differentiating between the two types. This will help us show people more content they want to see.”
In short, page admins can expect a decrease in reach for text status updates.
Facebook recommends that you don’t use embedded links, like this:
Instead, share URLs in link updates, like this:
Yet, there is a silver lining. Turitzin reports, “they (page admins) may see some increases in engagement and distribution for other story types.”
Recently, the Missouri Credit Union Association (MCUA) has been experimenting with text only updates, finding that they were reaching more people. In light of this recent development, MCUA suggests scaling back any text only updates. Use the type of update that best fits the message you want to tell—and if it’s visual that’s even better!
Stay tuned for more social media updates!