Write for the Right Social Media Platform
Social media constantly changes; however, the way you write for the various platforms has remained pretty much the same. Twitter is super brief, while Facebook is a tad less concise and more engaging.
What does this mean for you? Approach each platform differently. For example, if you’re tweeting about a conference, you’ll want to be witty and informative. You should be more likely to share a short quote or a snippet of a presentation.
Posting to Facebook is a whole other ballgame. First of all, remember that engagement is key to succeeding on Facebook. This might be clicks, shares, comments or likes. You’ll still want to be concise; studies show that people are more likely to engage with statuses of 225 characters or less. Strive to write in an active voice. Encourage fans to act by asking questions or their opinions. The use of visuals or links also increases interaction with fans.
Below are a few pointers to keep in mind when posting to Facebook.
- Have a personality and be upbeat in your updates.
- Use self-explanatory or interesting visuals in updates. Posts with images are reported to have an 80% better engagement rate than others.*
- Remain relevant to your business and fans.
- Aim to entertain or educate fans with information that is truly useful to them.
Recently, the Missouri Credit Union Association (MCUA) participated in a virtual conference that touched on this subject of writing for social media. Speaker Paul Gillin, social strategist, shared some examples to keep in mind when brainstorming how to post about a topic. In his example, he showed the various ways to present the topic of privacy. See image at right.
These are just a few ways to share a topic—the options for sharing content are endless!
*Please be mindful to NOT use copyrighted images in Facebook ads, promotional posts or in any commercial updates that might return some sort of profit or be viewed as commercial in nature.