Mazuma Joins Consortium to Drive Growth of Millennials
Mazuma Credit Union (Kansas City) and seven other credit unions are joining with PSCU to unveil a message that’s right on the money for a new crop of young, local-minded consumers.
The Make Your Money Matter campaign is a cooperative, grassroots effort designed to educate a new generation of consumers about the wealth of benefits credit unions provide over big banks. The campaign launches just ahead of Bank Transfer Day, held on November 5. Partnering with Mazuma to introduce Make Your Money Matter is a consortium of seven credit unions from around the country and PSCU, all keen on proclaiming the myriad advantages of credit unions for members and their local communities.
“Every financial institution has their eyes focused on Millennials and rightfully so. They’re going to play a large part in defining how banking is done going forward. Millennials are passionate about communities, so this is a great joint venture to show them how credit unions share those same values,” says Andy Dickhut brand manager for Mazuma.
In addition to Mazuma, the seven credit unions helping to spearhead the initial launch of this campaign include Redwood Credit Union (Santa Rosa, Calif.); GTE Financial Credit Union (Tampa, Fla.); Baxter Credit Union (Vernon Hills, Ill.); Firstmark Credit Union (San Antonio, Texas); Bethpage Federal Credit Union (Bethpage, N.Y.); Michigan First Credit Union (Lathrup Village, Mich.), and OnPoint Community Credit Union (Portland, Ore.).
The new campaign will reach out to a key demographic of people born in the 1980s or 1990s – Millennials – via web and social media outlets, encouraging them to make the switch from banks to credit unions. In addition to an interactive experience that educates visitors on the differences between big banks and credit unions, the campaign empowers local credit unions to spread the message with shareable visual assets that can be seeded across their social channels.
The Make Your Money Matter campaign is a national campaign, while the Bank On More statewide awareness campaign incorporates a more local message and aims to get the message out to Missouri communities.