Vantage CU Welcomes Next Gen Y Spokesperson
Caressa Davis, of St. Louis, learned she was the next Young & Free St. Louis spokesperson at a surprise party Monday night, March 25, 2013, at The Schlafly Tap Room. Davis was one of 28 applicants who applied for the position in January. Ten finalists made it into the final search phase based on a public vote.
Davis was surprised by family, friends and coworkers, whom she thought she was meeting for dinner to celebrate her position as a top ten finalist. Davis will start working for Vantage Credit Union April 8, when current spokesperson, Jenn Cloud, steps down.
"I believed this position was perfect for me from the first time I saw the commercial on TV! It's a combination of all the things I love to do,” commented Davis. “I love the program’s concept and can't wait to get out there and show what Young and Free St. Louis is all about!"
As the Young & Free spokesperson, Davis will become a salaried employee of the credit union for one year. She will serve as the ‘voice’ of her age group, attending events, updating social media and creating regular online videos and blog posts on financial and pop-culture topics to keep YoungFreeStLouis.com an informative hub for the 25-and-under crowd in St. Louis.
Jenn Cloud, the current spokesperson, has accepted a social media position with the credit union and is looking forward to mentoring the new spokesperson in her first few weeks.
“Caressa really impressed us with her spirit and networking abilities,” said Cloud. “She has a great heart to help young people with their finances and life skills and she already has the background to do so. I think she’ll be amazing in this role.”
Young & Free St. Louis is an award-winning youth program that offers the 25-and-under crowd useful information to assist them in managing their finances. It does this through a spokesperson hired as a voice for younger members; a free checking account called Not Your Mama’s Account that’s designed to give young people a head start, complete with innovative online banking services; and a dedicated website featuring entertaining blog posts and videos with helpful advice and financial tips, all created by the spokesperson.
Vantage Credit Union has exclusive rights to Young & Free in the state of Missouri. The credit union joins others in Alabama, Alberta (Canada), Indiana, Maine, Michigan, New Mexico and South Carolina, as exclusive Young & Free license holders.Photo: Caressa Davis, the new Young & Free St. Louis spokesperson.