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Connect Members to Insurance Online

By: CUNA Mutual Group

Today, 83% of consumers use the internet as part of their process to buy life insurance​i and 70% go online to get an auto insurance quote.ii As people become more comfortable researching and purchasing online, they’re buying everything from shoes to automobiles.

When deciding which products to promote on their websites, credit unions should consider that their members are likely under-insured and not clear where to turn. For example, three out of 10 U.S. households have no life insurance protection at all, and half realize they are underinsured.iii Interestingly, 35% of Americans also say they haven’t purchased life insurance because they haven’t been approached.iv So, members may be ready to take the next step and are just waiting for someone to point the way.

This is where credit unions can play an important role. Members see their credit union as their advocate—69% say their credit union is more likely to do what’s best for them, not just its own bottom line.v By talking to members, we’ve discovered they often find insurance confusing—sometimes even overwhelming—and prefer to buy insurance from someone they trust.

Credit unions participating in CUNA Mutual Group’s MemberCONNECT® Program can now make insurance coverage available to members online by linking their website to Offering convenient, online access to TruStage™ insurance—the brand created exclusively for credit union members—connects members to protection products like life, auto, home, and accidental death and dismemberment (AD&D) coverage. The site offers quotes, and depending on the product and state approvals, the ability to buy some TruStage insurance products online.

To make it easy to link to, CUNA Mutual Group has recently released a new online tool called the TruStage Media Center. Located at, the site lets users browse no-cost web banners, text links and copy, and place their selections in a cart. After checking out, users download a small piece of unique HTML code for each digital asset selected and apply it to their credit union’s site. This code allows the credit union to track key performance metrics like impressions and clicks. These web links help the credit union direct its members to a site co-branded with its logo and the TruStage insurance products it endorses.

If you are interested in knowing more about CUNA Mutual's TruStage Program, contact your Missouri Credit Union Association field representative at 800-392-3074.

i Source: LIMRA and Life Insurance Foundation for Education (LIFE), “The 2012 Insurance Barometer Study”
ii Source: comScore’s 2011 Insurance Shopping Report
iii Source: LIMRA 2010 Life Insurance Ownership Study
iv Source: Limra “Trillion Dollar Baby Growing Up,” Cheryl Retzloff, 8/5/2011
v Source: “Customer Advocacy 2010: How Customers Rate US Banks, Investment Firms and Insurers,” Forrester Research, March 2011

TruStage Insurance products and programs are made available through TruStage Insurance Agency, LLC. Life insurance and AD&D insurance are issued by CMFG Life Insurance Company. Auto and home insurance are issued by leading insurance companies. The insurance offered is not a deposit, and is not federally insured, sold or guaranteed by your credit union.

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