Credit Union Awareness program continues to expand
Last week, participating Kansas and Missouri credit unions heard how the credit union awareness campaign is performing in our states and nationwide. the campaign continues to expand into more states, and new resources are available for credit unions. Participating credit unions can access a recording of the update and have access to other resources on Contributor HQ. Log in required.
The campaign continues to attract new visitors and is working to increase consideration of credit unions. Since it's launch in 2019, consumer research has show an increase in:
- Unaided consideration for credit unions as lenders - from 14% in 2019 to 25% in Q1 2022
- Unaided consideration for credit unions as checking/savings accounts - from 13% in 2019 to 24% in Q1 2022
More consumers are aware of credit unions as advertising recall of the credit union brand has increased from 25% in 2019 to 35% in Q1 2022.
View the dashboard for more insights.
Tips for converting digital consumer traffic into membership opportunities
The Credit Union Awareness team created a great new resource to help marketers at participating credit unions make the most of the consumer traffic coming to their websites from YourMoneyFurther.com. Available on ContributorHQ , the Pixeling and UTM Best Practices guide is designed to provide clear direction for tracking and measuring consumer traffic and helping close the lead opportunity for new memberships and loans.
2023 program renewal has officially begun
To stay ahead of the budgeting season, participating credit unions have begun the renewal process for 2023. In the first week of renewal, credit unions across the nation have enthusiastically started to sign new participation agreements for 2023. As part of the strategic expansion, Credit Union Awareness has shifted to a new one-year agreement with an auto-renew feature while lowering participation costs for all asset categories. The program now offers two different participation levels, standard, and premium, to better align with credit union needs and budgets.
Thank you to our contributors!