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Digital Marketing Conference

Event Info


September 30th, 2014 12:30 PM   through   October 1st, 2014 4:00 PM


LAKE OZARK, MO 65049-7008
United States
Terms and Refund information
Terms and Refund Cancellation Policy: Please write to MCUA Professional Development Department fourteen (14) business days prior to the event for a full refund, minus a $100 administration fee. Substitutions accepted anytime. Send cancellation notice to or fax to (314) 542-1312.

Inclement Weather Policy: If MCUA reschedules a training session because of inclement weather or other uncontrollable circumstances, MCUA will make every effort to promptly notify all registrants by a website message, email or telephone. MCUA will reschedule the training session and registrations will be transferred to the new date, after which MCUA’s Cancellation Policy will apply. If the training session is not re-scheduled, full refunds will be provided.

If MCUA does not cancel a training session during inclement conditions or other uncontrollable circumstances, it is up to the registrant or credit union manager to decide if the registrant should attend the program. In an instance where the registrant or credit union manager decides that the inclement weather impedes the registrant’s safe travel, the registration fee will be refunded minus a $100 processing fee.

By registering for this event, I hereby grant the Missouri Credit Union Association permission to use my likeness in a photograph in any and all of its publications, including website entries, without payment or any other consideration. I understand and agree that these materials will become the property of the Missouri Credit Union Association and will not be returned. I hereby irrevocably authorize the Missouri Credit Union Association to edit, alter, copy, exhibit, publish or distribute this photo for purposes of publicizing programs or for any other lawful purpose. In addition, I waive the right to inspect or approve the finished product, including written or electronic copy, wherein my likeness appears. Additionally, I waive any right to royalties or other compensation arising or related to the use of the photograph. I hereby hold harmless and release and forever discharge the Missouri Credit Union Association from all claims, demands, and causes of action which I, my heirs, representatives, executors, administrators, or any other persons acting on my behalf or on behalf of my estate have or may have by reason of this authorization.

I am 21 years of age and am competent to contract in my own name. I have read this release before registering for this event and I fully understand the contents, meaning, and impact of this release.

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Looking to boost your credit union's online presence? You won't want to miss the Missouri Credit Union Association's (MCUA) Digital Marketing Conference September 30 & October 1 at Camden on the Lake, Lake Ozark, Mo. Click here to view the complete brochure.

The Digital Marketing Conference will focus specifically on topics that address the concerns of marketing professionals from credit unions across the state. Michael Ogden and Holly Fearing, from CUNA Mutual Group, will lead this exciting two-day event. Both have a tremendous amount of experience in communicating and marketing through digital channels.

Michael Ogden is the Digital Media Manager for CUNA Mutual Group. In this role, he is co-responsible for the social media activity and engagement on CUNA Mutual Group’s social platforms. He plays a major role in the development of CUNA Mutual Group’s social media presence.

Holly Fearing is President of the Board of Directors for Willy Street Grocery Co-op, one of the largest natural food cooperatives in the U.S. She is also a founder of the Dane Cooperative Alliance; an organization serving as a collective resource and central voice for cooperative businesses in Dane County with the mission to grow the cooperative economy through marketing, outreach and education. Holly has worked on many projects with youth, leadership and cooperative focuses through organizations such as Filene, CUNA, WI CU League, and NCBA.

Because of her involvement in both the credit union and cooperative industries, she has a particular interest in helping  these types of businesses better use digital technologies to connect, solve common challenges, and build a more just, equitable and sustainable economy.


September 30 12:30 p.m. - 5 p.m.
Digital Trends 
  • Examining consumer behaviors related to current technologies
  • How people use mobile/digital means to communicate
Digital Strategy
  • How to create an effective digital presence
  • What connection points/conversations do marketers need to have with IT?
Digital Advertising
(SEO / Analytics)
  • Free and paid tools and resources
  • SEO essentials for the biggest ROI
  • Pros and cons of building an audience through advertising
October 1 8 a.m. - 4 p.m.
Social Media Plan Creation
  • Assess phase: How & where to get started
  • Implement phase: How to develop a content plan
  • Monitor phase: How to put all tools / resources together to elevate social presence
Content Creation
  • How to create useful, valuable and shareable content
  • Focus on educational, interesting/relevant and entertaining content
Case Studies
  • Examples of credit unions on social media and how they are successful 


The Missouri Credit Union Association is offering tiered pricing for eligible credit unions. The tiered pricing model is shown below. 

Asset Size Discount Thru 8/31 After 8/31
<$9.99 M 75% $74 $74
$10 - $19.99 M 50% $149 $149
$20 - $29.99 M 25% $224 $224
$30 M + n/a $249 $299


Hotel arrangements have been made with Camden on the Lake, Lake Ozark, MO. (2359 Bittersweet Road, Lake Ozark, MO 65049). A deluxe room is $155 per night and a one bedroom suite is $189 per night. Simply call 1.573.365.5620 and use the group code MCUL0914 when making your reservation!


September 30th, 2014 12:30 PM   through   October 1st, 2014 4:00 PM
LAKE OZARK, MO 65049-7008
United States