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Celeste Cook's Lending School

Event Info


July 28th, 2015 8:00 AM   through   July 29th, 2015 5:00 PM


CREVE COEUR, MO 63141-6730
United States
Lending School Fee $ 249.00

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Learn how to experience significant loan growth, profitability and membership growth in a challenging economy!
What is Lending School?
Credit unions across the nation have experienced nominal growth due to economic conditions that have resulted in high unemployment, increased bankruptcies and a lack of consumer spending. Successful credit unions must be proactive, not reactive, in their effort to maximize loan growth and profitability while managing risks and minimizing losses.
Explore a lending philosophy and lending strategies that have proven to increase loan opportunities, profitability and membership growth in a challenging economy for credit unions across the nation. Learn what you can do to:
  1. help members raise their credit score
  2. capture more quality profitable loans
  3. minimize loan losses
Discover creative lending strategies, innovative marketing initiatives and a unique lending program that credit unions can integrate immediately for successful loan growth!
Who Should Attend?
This informative session is designed for CEOs, executive management, lending managers, branch managers, collection staff and marketing/business development staff as well as frontline staff. With the unique strategies discussed in this seminar, the whole office can take away something new!
Training Provided by:
Celeste C. Cook, CEO/Founder, cuStrategies LLC
As a credit union industry expert and strategist, Celeste provides strategic planning services, consulting services and training programs to the credit union industry. She is a keynote and motivational speaker in addition to a consultant and trainer, and her dynamic and engaging speaking style have also made her a popular and sought-after speaker in the credit union industry. Celeste has worked in the credit union industry for more than 20 years and has been a professional speaker and trainer for more than 15 years.
“This training is made possible through the CDFI initiative in the state of Missouri. The Missouri Credit Union
Charitable Foundation has proudly supported this program for the past three years.”
~ Randy Yeck, MCUCF Board Chairman
   Vantage Credit Union


July 28 — Key Lending Strategies for Growth and Profitability
8 a.m. Breakfast
8:30 a.m. - noon
  • Cultivate a proactive lending philosophy that can lead to more loan opportunities and increased member loyalty!
  • Discover creative lending and marketing strategies that capture more profitable loans.
  • Learn how to transform your staff into Financial Solutions Partners to increase quality, profitable loan opportunities and minimize delinquencies and losses.
Noon - Lunch
1 - 5 p.m.
  • Explore a unique lending program that can help you capture quality profitable loans.
  • Learn what you can do to get your employees enthusiastically engaged to bring in more loan opportunities.
  • Identify risk management strategies to minimize delinquencies and loan losses.
  • Develop key strategies to increase loan opportunities and profitability, manage risks and minimize losses and build member loyalty.
July 29 — Credit Scoring and Analysis (CSA) How to Capture More Quality Profitable Loan Opportunities
8 a.m. Breakfast
8:30 a.m. - noon
  • Learn how to utilize the credit report as a tool to build relationships and gain more loan opportunities.
  • Gain knowledge of how credit scores are calculated.
  • Learn how to conduct a credit score analysis (CSA) to assess risk; determine what is impacting the credit score (how many points have been lost or gained) and determine what actions need to be taken to increase the credit score.
Noon - Lunch
1 - 5 p.m.
  • Determine how to develop a CSA Action Plan for your members.
  • Discover the predictors of bankruptcy.
  • Learn how to evaluate risks without using the credit score.
  • Find out how to underwrite higher-risk loans.
  • Develop a strategy to make better loan decision.


Registration Information
Drury Inn & Suites 
11980 Olive Blvd. 
Creve Coeur, MO 63141
Ph: 800.325.0720
Hotel Room Rates (per night)
Double: $159
Hotel Reservations
You may contact the hotel by phone to make your reservations. The discounted room rate will be available until June 25 or until the group block is sold out, whichever comes first. Visit to make hotel reservations online. When making reservations by phone, be sure to use the MCUA group code: 2235244.

MCUA Event Registration

If you have a dietary restriction, medical or physical condition requiring special attention, please advise us during online registration so we can make proper arrangements.
Conference Investment
The fee for this event is $249* per person. The Missouri Credit Union Association (MCUA) is not offering tiered pricing for this event. Conference fees include all materials, speaker fees and meals.
*MCUA will donate $50 to the Missouri Credit Union Charitable Foundation for every entry fee.


Contact Maria Langston at 314.542.1344 or



July 28th, 2015 8:00 AM   through   July 29th, 2015 5:00 PM
CREVE COEUR, MO 63141-6730
United States