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Marketing Conference - St. Louis

Event Info

When

September 22nd, 2015 12:30 PM   through   September 23rd, 2015 4:00 PM

Where

MISSOURI CREDIT UNION ASSOCIATION
Training Room
2055 CRAIGSHIRE RD
SAINT LOUIS, MO 63146-4012
United States

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The Missouri Credit Union Association (MCUA) invites credit union marketers to the 2015 Marketing Conference. During this two-day conference, you will learn how to better market one of your credit union’s best advantages—being a cooperative. You’ll also dive into data mining, and take a closer look at how data and analytics impact your marketing efforts. You’ll leave with takeaways you can implement right away!

ABOUT THE SPEAKERS

Roberta MacDonald is the Senior Vice President of Cabot Creamery Cooperative of Vermont. She has 27 years experience in consumer product and event marketing. She has helped turn the small dairy cooperative into a national player through creative, award-winning and occasionally over-the-top campaigns. Her promotions, including Vermont’s wood makers, resorts, historical societies and small businesses, earned her Governor Jim Douglas’ first-ever Marketing Vision award. 

 

Mark Atchison is the Vice President of Offerings Development, Credit Union Division for Fiserv. In his position, he proposes, defines and develops new product and service offerings for the credit union industry. He has more than 20 years of experience leading large organizations in the delivery of products and services to clients. Not only that, but he has a history of visionary leadership in the development and launch of innovative, new service offerings. 

 

READ THE FULL BROCHURE BY CLICKING HERE. 

 


Agenda: Tuesday, September 22, 2015

12:30 p.m. - Registration

1 p.m. - Introductions

1:15 p.m. - Marketing Your Cooperative Advantage:
  • Cabot’s Easy Rules
  • Know Your Members
  • Know Your Fellow Cooperatives
  • Know Your Goals
  • Tell Your Stories Through Members

2:45 p.m. - Break

3 p.m. - “Doing Good” As Part of Your Culture

4 p.m. - End of Day

Agenda: Wednesday, September 23, 2015

8 a.m. - Group Breakfast

8:30 a.m. - Workshop: Marketing Cooperative Advantage Exercise

10:15 a.m. - Break

10:30 a.m.  - Data & Analytics
  • Credit Union Imperatives
  • Demography & Personas
  • Importance of Payments

12 p.m. - Lunch

1 p.m. - Continue Data & Analytics Session

3 p.m. - Conclude


Conference Investment
The Missouri Credit Union Association (MCUA) is offering tiered pricing (shown below) for eligible credit unions. Event fees include all materials, speaker fees, breakfast, lunch and breaks.

Asset Size Discount On/Before 8/21 After 8/21
<$9.99 M 75% $74 $74
$10 - $19.99 M 50% $149 $149
$20 - $29.99 M 25% $224 $224
$30 M + n/a

$249

$299

Questions? Contact Maria Langston at 800.392.3074, ext. 1344 or mlangston@mcua.org.


 

September 22nd, 2015 12:30 PM   through   September 23rd, 2015 4:00 PM
MISSOURI CREDIT UNION ASSOCIATION
Training Room
2055 CRAIGSHIRE RD
SAINT LOUIS, MO 63146-4012
United States