Missouri’s 122 affiliate credit unions are the subjects of a statewide consumer awareness campaign set to launch in February. The Missouri Credit Union Association (MCUA) Board of Directors approved the continuation of the campaign, which is called BANK ON MORE, and the decision to make the campaign all-inclusive. This year, MCUA is funding the campaign as a benefit of membership, without credit union contributions.

“The 2014 campaign has been optimized with a more focused target market, the addition of community outreach events and brand-appropriate creative,” says Halley Hayden, MCUA vice president of Communications. "We took a lot of 2013’s commentary to heart and feel we have an even better strategic approach for 2014.”

Credit unions are encouraged to attend BANK ON MORE launch meetings across the state. Come see the new creative, learn about the media buy and brainstorm how you can take advantage of the brand. Reserve your seat today!