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Marketing Conference - Kansas City area

Event Info


June 22nd, 2017 9:00 AM   through   4:00 PM

Conference Fee $ 225.00

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This session focuses on what credit union marketers ask for most:

  • Building a lasting brand
  • Developing a vision (through strategic marketing and planning)
  • How to increase member loyalty


It’s more than just changing a few brochures or the look of a newsletter. A true comprehensive branding program takes years to develop and impacts the entire organization. It’s not something you mark off your to-do list. Your credit union must “live” the brand every day. Learn practical information on branding dos and don’ts. We will cover: 

  • Maintaining brand consistency and momentum 
  • Lovemarks and emotional branding
  • Gaining staff buy-In
  • Brand leadership 

Newsletters. Inserts. Brochures. Direct Mail. That’s all that is involved with credit union marketing, right? NOT! While that may have been the case 10 years ago, your marketing now requires advanced applications. To successfully compete in today’s competitive environment, credit unions must have a clear vision, strategic marketing and a strong plan. We will cover:

  • Strategic marketing planning
  • Implementing the marketing plan and measuring performance
  • Writing a credit union marketing plan

Member Loyalty
Members come and go. But what if they stayed? Many credit unions face a “back door” problem. For every member they bring in front door, they lose one out the back. Your credit union can achieve successful growth with member acquisition and member retention. We will cover:

  • Member retention overview
  • Deepening relationships with your members
  • Components for a successful retention strategy
  • Tactics for increasing member loyalty

Marketing/business development staff.

Mark Arnold serves as president of On the Mark Strategies, a consulting firm specializing in branding and strategic planning. He has worked with financial institutions of every size and partners with credit unions and organizations to help achieve their desired strategic goals. Prior to founding On The Mark Strategies, Mark served as senior vice president for a Dallas, TX multi-million dollar financial institution where he oversaw and planned strategies for multiple departments.

Mark is an award-winning marketer and is an instructor at CUNA’s Marketing Management School and the Southwest CUNA Management School. He has a Bachelor’s of Journalism degree from the University of Texas at Austin.

We offer tiered pricing for eligible affiliated credit unions. Scholarship assistance is available for credit unions under $100M in assets. Council members (at credit unions $50M and above) are eligible to receive 10% off this conference. It will be applied when you register.

Membership Discount Price
Affiliated credit unions $0M - $14.99M 75% off $56
Affiliated credit unions $15M - $29.99M 50% off $113
Affiliated credit unions $30M - $49.99M 25% off $169
Affiliated credit unions $50M+  -  $225
Non-affiliated credit unions  -  $450

Dress is casual. Bring a sweater/jacket due to the unpredictable room temperature.  

Download a list of nearby hotels.

For assistance with a physical, medical, or dietary condition requiring special attention: Leah Redding, 800.392.3074, x1334.
For registration questions: Sharon Bahr, 800.392.3074, x1342.

This event is co-sponsored by:

This event is also being held at the Illinois Credit Union League in Naperville, IL. If you are interested in attending at that location, please contact Haley DaVee, 800.392.3074, x1365.


June 22nd, 2017 9:00 AM   through   4:00 PM