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Marketing Seminar - Overland Park, KS

Event Info

When

October 27th, 2016 8:00 AM   through   4:00 PM

Where

TBD
KANSAS CITY, KS
United States

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We all know that marketing is an ever-changing industry. Led by Aaron Gregerson, this seminar will deliver ways to harness the power of your brand, integrate social media into your outreach efforts and incorporate member insight into your business strategies.

Agenda

8 a.m. - 8:45 a.m.                Continental Breakfast

8:45 a.m. - 10 a.m.              Expanding Your Brand: Building and Delivering the Experience

10:15 a.m. - 11:45 a.m.        Social Media:  Moving from Novelty to Critical Communication Tool

Noon – 1:15 p.m.                 Group Lunch – Discuss best practices

1:15 – 2:15 p.m.                  Become a Top Gun: Gaining and Using Member Insight for Better Marketing

2:15 p.m. - 2:30 p.m.           Break

2:30 p.m. - 4:00 p.m.            Become a Top Gun: Gaining and Using Member Insight for Better Marketing – continues

4:00 p.m.                               Wrap-up and conclude


Session Descriptions - VIEW THE BROCHURE


Expanding Your Brand: Building and Delivering the Experience

Session take-aways include:

• Action steps for creating and managing a successful brand experience


Social Media:  Moving from Novelty to Critical Communication Tool

Social media is no longer a novelty but rather a serious platform of communication and you need to be aware of your brand, staff and customer participation in the process!  This session will guide you through the social media forest and help you devise plan for integrating a social media strategy into your communications and marketing outreach and end with a strong Reputation Management framework.  This thought-provoking session will help you identify Reputation risks and build a plan to monitor, measure and manage your credit union’s reputation in the age of instant media and viral video.  We will provide tools, tips, and guidance for the most appropriate social media strategy for your institution to ensure your reputation and brand remain intact and strong!


Become a Top Gun: Gaining and Using Member Insight for Better Marketing

Member insight is about identifying and aligning your strategies with your members to create new opportunities. This workshop will help you gain the distinct competitive edge by fully understanding your members. In this workshop you will learn how to uncover, identify, and integrate member insight and behavior into your ongoing marketing processes. We will show you why member insight is critical, what is important to know, where to find it, and how to adjust your business strategies to strengthen member ties and build revenues. Position your credit union to be the consumer trusted advisor!

Session take-aways include:

• Member Insight Action Plan

• Marketing Opportunity Map


About the Instructor

Aaron Gregerson is the vice president of Client Management for MarketMatch, a full-service marketing consulting firm providing energizing expertise, ideas and strategic thinking for credit unions. Aaron brings more than 10 years of financial marketing, business development and leadership experience to his speaking through various bank and credit union leadership roles. Known for coming up with many of his big ideas while out running, he promised not to make a group run mandatory for the session.




Hotel Accomodations

Download a list of nearby hotels.


Heartland Credit Union Association (HCUA) offers tiered pricing for eligible affiliated credit unions. 

Asset Size Discount On/Before 9.27.16 After 9.27.16
 <$14.99M  75% $62 $62
 $15M - $29.99M  50% $125 $125
$30M - $49.99M  25% $187 $187
>$50M  --- $199 $249

 

October 27th, 2016 8:00 AM   through   4:00 PM
TBD
KANSAS CITY, KS
United States