CUlead Program

CUlead is a program aimed at building and enhancing our credit union management staffs' leadership abilities to further the credit union and cooperative movements.

It's an extensive leadership program with interactive discussions, insightful projects, and focused practices.

About the program

  • Structure: One-year commitment. See program overview below.  
  • Location: Sessions and field trips held in the Kansas City area.  
  • Class size: Limited to 24 leaders per class

2021 CUlead Program Overview


January 19-20
Getting back to our roots.
Take a step back and revisit our credit union history and philosophy. Brush up on your networking technique, meet HCUA staff, and prepare for our Day at the Capitol events. Round out the session by studying leadership and hearing from a diverse panel of leaders. 


February 2
Kansas and Missouri Day at the Capitol events.
Virtual briefing. Network with your peers, learn about the legislative process, hear from legislative leadership, and interact with lawmakers.


April 20-21
Culture and HR.
Dig into personality types. Start by learning your Predictive Index and then dive into values, building a culture and hiring practices that support your culture. Gain insight about how new leaders transition into their supervisor roles.


June 22-23
What is communication?
Communication is the name of the game. We’ll address the cause of poor communication and how to avoid it. Learn how to interact with local media outlets via social and traditional channels and how to communicate in a crisis.


August 17-18
Just the facts Ma’am.
Understand the facts by studying the financial ratios, board governance, compliance regulations and risk management. We’ll look at operations and member service by visiting local credit unions, along with a trip to the Federal Reserve.


October 19-20
Here’s to the Future!
Before we celebrate our graduation, let’s look at technology and innovation, and the “ins and outs” of strategic plans. CEOs and mentors will be invited to our luncheon and graduation ceremony.

Who should apply?

  • Mid-level managers who have leadership potential and are ready to further develop their leadership skills. 
  • Two or more years of management or supervisory experience recommended. 

Why apply for CUlead?

  • Develop and build leadership skills.
  • Share and grow with peers.
  • Learn from nationally recognized presenters and industry experts.
  • Engage with peers and speakers.
  • Network with CUlead alumni.

Participant program expectations

  • Complete all pre-session assignments.
  • Complete group and individual assignments and projects in a timely manner. 
  • Actively participate in all sessions. This includes being a group leader, making presentations to the group and more. 
  • Identify and select a mentor who will assist the participant in the program.
  • Communicate roles and responsibilities to mentor. 
Read all expectations (need to create pdf)

Educational Investment

  • $1,950 - scholarships available


  • July 1, 2020: Applications open
  • October 23, 2020: Application deadline
  • November 30, 2020: Acceptance letters sent 
  • January 2021: CUlead class public announcement
  • January 19-20, 2021: First CUlead session


Contact Clint Armistead, 800.392.3074 x1321.